Writing
AI visibility, GEO reporting, and how to measure both honestly.
What we learned building the measurement — including the numbers that look like signal and aren’t.
AEO, GEO, SEO: what each one actually measures
Three acronyms, three different measurements. SEO measures position in a ranked list, GEO measures whether an AI answer mentions you, and AEO measures whether your page can be quoted at all.
How to find out whether ChatGPT recommends your brand
A repeatable method for checking whether AI answer engines name your brand — what to ask, how often, and the four mistakes that make the result meaningless.
Report referring domains, not backlinks
A backlink total can multiply overnight without a single new relationship. Referring domains is the number that survives a client asking what it means.